🚀 Here are my best finds for a Tech Smart Boss this week — Issue #214

David Ferguson
3 min readJan 31, 2021

From The Archive Podcast from Tech Smart Boss

Episode 65: How To Monitor Your Competition (The Tech Smart Boss Way) — The Tech Smart Boss Podcast — Podcast.co — pod.co

I’ve mentioned in previous podcast episodes that I don’t believe in paying too much to competition. Too often as entrepreneurs, we give our competition way too much credit and waste a lot of time trying to either stay ahead of them or worry about what they are doing. But that doesn’t mean I completely ignore them either. I like to put a side eye on them and in this episode, I go over what types of information I try to learn from my competition and the technology that I use to do it.

Top Articles of the Week

What is a metric in Google Analytics? (And other GA FAQs answered) | Brafton — www.brafton.com
Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

9 Customer Retention Metrics You Need to Start Tracking ASAP | Databox Blog — databox.com
Don’t know which customer retention metrics to track to reduce churn and maximize your revenue? Start with these 9 metrics recommended by 20+ sales pros.

Growth Marketing Checklists | Audits & Optimisations — www.dansiepen.io
A big resource of growth marketing strategies, tactics, audits, optimisations and more across various marketing channels.

The Future of SaaS: Top SaaS App Development Trends for 2021 | Codica — www.codica.com
What are the SaaS trends that will shape the future of the SaaS market in 2021? Our expert team prepared an in-depth guide for entrepreneurs.

Cool Tech of the Week

You hear about websites getting hacked all the time. How does that typically happen? Vulnerabilities at the server level, some software plugin vulnerability, and bad passwords and human error. No one software can stop everything, but today’s Cool Tech of the Week is a security software to start with, WebARX.

I’ve been using WebARX for a while, we did a YouTube video on it back in 2018 here. Since then, they have been improving the service and improving the interface.

It works for WordPress and non-WordPress site which is nice and is very easy to install and manage. Turn on and it’s out of sight doing it’s job, just the way security software is supposed to.

Check it out today and if you don’t have any protection on your website, you may want to consider doing something now, versus what non-Tech Smart Bosses do which is look for a solution AFTER a hack has happened.

WebARX — Protect Websites From Plugin Vulnerabilities | WordPress & PHP — www.webarxsecurity.com
Web application security platform. Protect websites from plugin vulnerabilities. (WordPress, Magento, PHP, etc.) 7-day free trial.

That’s it for this edition

Feedback? Suggestions? Email me at david@techsmartboss.com and please, please, please, share the newsletter and www.techsmartboss.com with anyone else you may think will like it!

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David Ferguson

Founder of 5000fish the biz behind Yurbi and Chief Boss on TechSmartBoss.